Om upphovsmännen till Blue Ocean Strategy


Upphovsmännen är Professor Chan Kim och Renée Mauborgne

Chan Kim Renee Mauborgne

W. Chan Kim is Co-Founder and Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world's second largest business school). Läs mer öppnas i nytt fönster



Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, (the world's second largest business school). She is also Co-Founder and Co-Director of the INSEAD Blue Ocean Strategy Institute. Läs mer öppnas i nytt fönster